Guess you're talking about data from sites where you could put up banners and such, but I believe that doing Search Engine Optimizations (SEO) you will get customers interested in your product, and therefore more motivated to buy, compared to people who are just too bored, and click and see what you sell and then leave (and cost you money in the process). Not trying to downplay the importance of those customers, but a customer who's trying to reach you is definitely more motivated than the one you're trying to reach and convert. |